It all started at Penn State Hershey.
The story came from there, to our office where it was edited, proofed and distributed. Sleepiness in children linked to obesity, asthma
Next came a science writer. Based on our release, she wrote an article.
That shows up on NPR.
Then came the Twitter feed. A consulting hypnotist/executor of my late brother’s estate, tweeted the NPR story.
All we need is Kevin Bacon!